rebel curls

solution

I created a brand that offers curly haircare products called Rebel Curls.  I hand lettered the logo with the intention of capturing the playful and unpredictable nature of having curly hair. Within the brand I invented 3 different lines of products for wavy, curly and coily hair. For the packaging, I created three distinct collages to capture the rebellious and playful nature of the brand. I also created three individual characters to represent each of the three lines of hair products based on curl types.