“let's make secondhand
our first choice”

source

image of 3 haircare bottles showing rebel curls design

project overview

objective

Design an app that helps users create communities based on their hobbies and interests to share supplies and ideas.

services

Custom Logo
UX Design
Mobile App

personality

Collaborative
Sustainable
Friendly

completed

Student Project
Spring 2025

solution

To develop the app to meet user needs I began by conducting user interviews, collecting data and creating prototypes. I conducted user testing to improve the functionality of the app and then designed an aesthetic to attract sustainably minded consumers with an emphasis on community, creativity and fun.

typography

Bogart
Poppins
RL Horizon

software

Figma
Adobe Illustrator
Adobe Photoshop

color palette

color palette for rebel curls project
Moodboard of inspiration for rebel curls project
research & define

identifying the opportunity

User Interviews and aggregating empathy maps revealed key gaps that informed the design of source:

GIF of logo sketches
ideate

finding solutions

Based on the research I wanted to focus on on including key features to differentiate the app from others and focus meeting user needs.

GIF of logo sketches
prototyping

usability testing  

Wireframes were built to include key pages and navigation. Users were tested to inform design decisions and improve functionality.

GIF of logo sketches
branding

defining the brand  

  • Choosing the right name was an important step to differentiate our mobile app. Source conveys both the action of looking and the end result of the item or resource found.
  • A simple illustration adds a playful energy and references both  sustainability and the search.
  • Animation is utilized to add playful energy and enhance the personality of the brand.
implementation

getting started 

The onboarding process for Source is a significant definiting feature to ensure users are connected to groups, events and items tailored to them.

  • Basic details and a photo are collected to generate a profile
  • A lifestyle quiz provides users with a Persona that recommends new hobbies to try
  • Users can select unlimited hobbies and interests to be added to their profile for suggestions.

keep exploring